Well... themes help! On Neopets, of course, there were many different themed locations - fairy location, egypt location, pirate location, etc. Food and toys themed for each area makes a bulk of items. Next, there's holiday items. The more holidays you have (one for every month, maybe) the more items you need. Each themed area may also have one or two items for each holiday as well, so then you have themed holiday items. A very pirate christmas, or something. x'D
Some items come in with functionality that may increase pet stats, change their form, etc. Maybe even wearable items. This doesn't even get into any collectible items, quest items, and limited time items.
Variety is the spice of life, but I wouldn't feel too pressured to make a ton of items from the get-go. So long as holiday items feel 'fresh' every year, creating new, normal items shouldn't need to happen very often at all.
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I also cannot troubleshoot code more than two years old - I legit don't remember it.
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